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What Does A Digital Marketer Do?

What Does A Digital Marketer Do? | Digital marketers are responsible for lifting brand (brand awareness) and collecting customer data (lead generation) through all the free and paid media used. This media includes social media, your website, Google, email, advertisements.

Digital marketers usually focus on making work methods or work systems marketing with digital systems / online. Digital marketers who are responsible for SEO, for example, measure "organic traffic (visitors who come to your website without paying)" your website from the number of website visitors who visit your website pages through search.

Digital marketing is divided by several marketing roles, in small or large companies requiring the role of each digital marketing. So there are several roles that exist in Digital marketing, namely:

SEO Manager

KPI Standards (Performance Indicators): Traffic Organic = people who come to your website without paying. In short, SEO managers have the Goal to increase the ranking of your website on Google. Using a variety of approaches to optimize ranking on search engines, this person might work directly with content creators to ensure the content they produce performs well on Google - even if the company also uploads this content on social media.
What Does A Digital Marketer Do?

Marketing Content Specialist

KPI standards: Set the time schedule, overall blog traffic, subscribers to Youtube media accounts. Content marketing specialists are creators of digital content. Where to create interesting content so that your offer can be desired by prospective customers. The content can be in the form of writing, images, or videos. Content marketing specialists also list what content matches your offer, and ensure that content can be launched for campaigns.

Social Media Manager

KPI Standards: Number of Shares, Followers, Likes, Views. The task as Social Media Manager is to develop strategies to upload content on social media to communicate directly to prospective customers. Starting from distributing articles, videos to whatever is needed by prospective customers.

Social media managers usually work with content marketing specialists. The way it works is that what makes content is a team of specialist content marketing while to spread the content in charge is a social media manager.

Marketing Automation Coordinator

The marketing automation coordinator helps to select and manage software that allows all marketing teams to understand your prospective customer behavior and measure the growth of your business. Because many marketing operations can be run separately from one another, it is important for you to be someone who can group these digital activities into individual campaigns and track each campaign's performance.

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