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Does Digital Marketing Work for All Businesses?

Does Digital Marketing Work for All Businesses? | Digital marketing can be used for any business in any industry. Regardless of what your company sells, digital marketing still requires a customer persona (an overview of your customer offer targets) to identify your prospective customer needs, and create interesting and helpful online content. However, every business has a way of implementing digital marketing strategies in different ways. For example, such as the application of digital marketing in a variety of businesses below:

Does Digital Marketing Work for All Businesses?

B2B Digital Marketing

If your company does a business-to-business (B2B) system, digital marketing systems will be centered on collecting lead generation data. Therefore you need an attractive marketing strategy to produce quality customers for your sales people.

Outside your website, you can focus your efforts on media focused on businesses such as LinkedIn, where the majority of your customer demographics spend their time online.

B2C Digital Marketing

If your company is business-to-consumer (B2C), depending on the price point of your product, the possibility of your digital marketing efforts is to attract people to your website and make them become customers without needing to go through sales people intermediaries .

Therefore, you might not fully focus on customer data collection (leads), but rather focus on building a customer journey from when someone enters your website until they make a purchase. This means that your product features are more significant than B2B businesses, and you might need to use stronger Call to Action.

For B2C companies, platforms like Instagram and Pinterest are often more effective than business-focused platforms like LinkedIn.

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