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Do You Need a Big Budget for Digital Marketing?

Do You Need a Big Budget for Digital Marketing? | The answer depends on what elements of digital marketing you want to add to your strategy. If you focus on techniques such as SEO, social media, and creating content for pre-existing websites, the good news is that you don't need a lot of budget.

The main focus is to create high-quality content that your audience wants to consume, except if you plan to save time, the only investment you need is your time. Conversely, like online advertising and e-mail list lists, there must be some costs. What does it cost depends on the type of visibility you want to receive as a result of the ad.

It is important to remember that in the digital world it is very broad so to get a lot of customers, you have to start with lots of ideas on content marketing. Make sure the content of marketing goes well with, also pay attention to your competitors what they show on the idea of ​​content. And don't forget to get in touch with your potential customers through social media marketing because they are interconnected. You can be sure you will succeed in making a successful business with digital marketing.
Do You Need a Big Budget for Digital Marketing?

Conducting a digital marketing campaign can be analogous to doing war with competitors in acquiring customers. To be able to win the war, you need enough energy and ammunition, according to your war strategy.

The success of a digital marketing campaign is certainly in line with how much budget you have. Digital marketing budgets are always questionable. Very reasonable indeed, even more so that new beginners will start living it.

But in order to produce a good Return On Investment, there are a number of things that are considered. All of that aims so that the budget spent is not wasted and gives results as expected.

Budget Digital Marketing
There are two general digital marketing methods in determining marketing budgets, namely bottom-up and top-down approaches. The buttom-up approach is the best, but more complicated income. While the top-down approach has the opposite way to bottom-up.

There are several things that need to be considered in this regard. Like the target fans, or followers who want to be achieved, the number of visitors expected and various other things. The point is that this marketing cost is a profitable investment. So that the budget spent gives good returns.

How to calculate
Before calculating the digital marketing budget, it turns out that the type of business, the target target also has an influence on the marketing budget later. For example, the type of business to business with business to consumer will be different in cost. Location targets both locally, regionally and nationally also distinguish the magnitude of costs.

SEO
SEO is a marketing tactic that takes 3 to 6 months. If the existing timeframe takes longer to say 6 months or even more then it must prepare more budgets. Longer to allocate a budget towards SEO, when building a stronger brand on the internet.

Not only that, competitor analysis is also required. The stronger SEO competitors, at least we need more time and energy to get better.

If you want to do an SEO manual campaign or handle it yourself, all you need is a laptop and internet connection. Let's just say your electricity bill and internet connection are IDR 500 thousand per month. So it's quite that much the cost needed for SEO.

But if you want to use SEO services from consultants or agencies, then at least you can prepare a pocket of Rp. 1 million per month. Remember, this SEO is long term. So you can count for yourself how many months you need to run a campaign.

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